A collection designed by a Belgian designer to add a touch of glamour and sophistication to any look!

Our Story, our Brand

After years of expatriation in Thailand, Juliette's dream to launch her own jewelry brand became a reality in 2020. Her journey began with a visit to Khun Priya's workshop, where she met the skilled craftsmen who share Juliette's values of quality and ethics. Together, Juliette and Khun Priya worked closely to create unique pieces.

Named after the Sanskrit word for "beautiful thing," Assaya Jewelry is committed to using recycled and eco-friendly materials. Each piece is crafted by hand and made in vermeil from high quality materials, sterling silver & 18k gold.

At Assaya Jewelry, we believe that jewelry should be an expression of your individual style and personality. Our collection is designed to be timeless, so you can wear it for any occasion. Whether you’re looking for a special gift or something to add to your own collection, Assaya Jewelry has something for everyone.

Now based in Texas, Juliette is excited to explore the creative opportunities Dallas has to offer and to continue to share her passion for jewelry design with the world.