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Assaya Jewelry

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Our story, our brand

A collection designed by a Belgian designer to add a touch of glamour and sophistication to any look!
After years of expatriation in Thailand, Juliette's dream to launch her own jewelry brand became a reality in 2020. Her journey began with a visit to Khun Priya's workshop, where she met the skilled craftsmen who share Juliette's values of quality and ethics. Together, Juliette and Khun Priya worked closely to create unique pieces. Named after the Sanskrit word for "beautiful thing," Assaya Jewelry is committed to using recycled and eco-friendly materials. Each piece is crafted by hand and made in vermeil from high quality materials, sterling silver & 18k gold. At Assaya Jewelry, we believe that jewelry should be an expression of your individual style and personality. Our collection is designed to be timeless, so you can wear it for any occasion. Whether you’re looking for a special gift or something to add to your own collection, Assaya Jewelry has something for everyone. Now based in Texas, Juliette is excited to explore the creative opportunities Dallas has to offer and to continue to share her passion for jewelry design with the world.
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About Vermeil

What is Vermeil? Gold vermeil is made from sterling silver that has been plated with a thick layer of gold. The gold plating is usually at least 2.5 microns thick, which is thicker than the plating used for regular gold-plated jewelry. When comparing gold vermeil to gold plating, gold vermeil is at least five times thicker. At Assaya Jewelry, we offer gold vermeil jewelry, which is of a higher quality than gold-plated jewelry. Our pieces are crafted with the finest 18-carat gold alloy and plated with a thick layer of gold that is at least 3 to 5 microns thick. This ensures that each piece is made with the utmost care and attention to detail, giving you a piece of jewelry that will last for years to come.
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How to take care of your jewelry

Hey there jewelry lovers! We know you love your jewelry and want it to last as long as possible. Here are some tips to help you preserve the lifespan of your favorite pieces: - Resistant to your daily life, jewelry can withstand fresh water. You can keep them in the shower. However, it is recommended to avoid all products containing alcohol (perfume, cleaning products, hand sanitizer, etc.). - It is therefore important to remove your beautiful necklaces to perfume yourself, take off your nice bracelets to do the cleaning, carefully store your earrings before going to the pool, or doing intense sports (avoid the acidity of sweat). - When you are not wearing it, keep your precious jewelry safely in its cotton pouch or box, away from air, moisture and light. And if it were to slightly oxidize, gently rub it with a cloth made for this purpose. One thing is certain: when you wear your Assaya Jewelry, shine, laugh, have fun and enjoy life!
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For any questions, please email me. I would be more than happy to assist you! Juliette